Building a team that doesn’t all work in the same office isn’t a new idea, but plenty of people are still figuring it out as they go. The remote way of working has been popular for years, especially for tech and creative jobs, but it really shot up when companies realized working from home wasn’t going away.
If you’re wondering how you can build a remote team that gets results and actually likes working together, here’s a look at what works, what doesn’t, and some stories from people who’ve made it click.
What Is a Remote Team, and Why Bother?
A remote team is just a group of people who work together from different locations, whether that’s home, a coffee shop, or another country. The main thing is, you don’t see your co-workers in person every day—or even every year. That changes how people talk, plan projects, and even socialize.
There are obvious upsides. Companies often get access to a wider pool of talent, including people who might never move to a traditional office. For workers, the perks can be huge—no commute, flexible hours, maybe even the ability to live in a cheaper city or travel a bit. But there’s a catch: if you just hire people everywhere and hope for the best, things can go sideways quickly.
Choosing Tools That Keep People Connected
Tech is the backbone of a remote team. Start with chat and video tools. Slack and Microsoft Teams are popular for quick chats and channel-based discussions. Zoom or Google Meet are the favorites for face-to-face meetings, and most people have a soft spot for screen sharing when things get tricky.
For tracking work, you need a good project management tool. Trello is easy to learn and see who’s doing what. Asana and ClickUp go further, letting you set priorities, deadlines, and dependencies right in the app.
There’s also the time tracking side of things. Tools like Toggl and Harvest help people see where their time is going, especially when some folks work across time zones. It’s usually less about policing and more about helping people work smarter.
Setting Objectives and Making Them Clear
With people scattered everywhere, you have to be clear on what actually matters. It helps to lay out team goals and then break those down into each person’s job. Weekly check-ins—by chat or video—keep folks up to date and let you catch issues before they get big.
Deadlines matter a lot more when you can’t just peek over at someone’s screen or run into them in the break room. Give deadlines, but give context too. People should know why something matters and how it all connects to the bigger picture.
How to Find and Hire the Right People
Hiring for a remote team isn’t just about job experience. You want people who are good at working on their own and who don’t get lost when things go a bit quiet. Good written communication is a big one. If someone’s email or chat messages read like riddles, it only gets worse when you can’t just pop by their desk.
During interviews, ask people about situations where they worked alone or solved a problem with little guidance. Some teams even set up video group interviews or small work tests to see how a person interacts. The goal is to spot folks who fit how your team works, not just who interviewed the best.
Cultivating Team Culture (When You’re Not in the Same Room)
Culture isn’t just about ping-pong tables or beer fridges. For remote teams, it’s trust, openness, and a feeling that people actually know who’s on the other end of the chat. Some managers send out fun weekly quizzes or ask everyone to share a “win” from their week. Others build quick intros into meetings, like “What’s something random you did this weekend?”
Building trust is slower from a distance, but it comes down to honesty and giving credit where it’s due. That can mean public shoutouts on Slack or simply thanking people directly for good work.
Keeping Communication Active and Honest
It’s easy for someone to go quiet or for confusion to pop up when you don’t see people regularly. So, frequent check-ins matter. Some teams go for a daily standup—a short call or a single message where everyone says what they’re working on. Others do twice-weekly or weekly updates.
Encouraging people to ask questions, share blockers, or give feedback openly is key. Managers can help by asking for input regularly, not just when things go wrong. If there’s an issue, talk about it directly but kindly—there’s no room for misunderstandings to fester.
Making Sure Everyone Has Support
Working remotely shouldn’t mean you’re on your own when you hit a roadblock. Make sure people have solid instructions on who to contact for help, whether that’s with tech issues or HR questions.
Providing training is just as important from a distance. Record video walkthroughs, share how-to guides, and keep information updated somewhere everyone can reach—like a shared Google Drive or a wiki.
If someone needs a new headset, a better chair, or a software license, solve it quickly. Delays can lead to bigger problems and frustration. Some companies even send welcome packages to new hires, helping bridge the distance right from the start.
Measuring Work and Giving Recognition (Without Micromanaging)
You can’t measure remote work by who’s logged in the longest—you need results. Focus on outcomes and meeting agreed-upon goals. Tools like Asana or Monday.com make it easy to set up task boards and visually track progress.
Regular feedback, both positive and constructive, helps keep people motivated and on track. Some teams have “demo days” on Zoom, where each person shares what they’ve worked on. It’s a chance to celebrate wins and spot issues early, without feeling like big brother’s watching.
Recognizing achievements—shoutouts in chat, a coffee gift card, or a simple thank you in a meeting—goes a long way.
Common Tricky Bits (and How Teams Tackle Them)
Remote work can feel lonely for some, especially if they’re new to this setup. That’s why seasoned teams try virtual coffee breaks or game sessions over video now and then. Others pair up teammates for “walk and talk” phone calls to get people moving and connecting.
There’s also the time zone hurdle. Some teams use “core hours,” a few hours in the day when everyone overlaps for meetings and real-time questions, but otherwise let folks set their own schedule.
Sometimes feedback or tone gets lost in text. That’s when a quick video chat or even a voice memo clears up misunderstandings.
Stories from Real Remote Teams
Take GitLab, one of the only tech companies that went 100% remote even before it was cool. Their team is spread across more than 60 countries. They keep everything out in the open—docs, meetings, and processes—which lets everyone see what’s happening and where to step in.
Then there’s Buffer, a social media software company. They publish their salary formulas and even share challenges publicly. Both companies invest in regular off-sites—at least once a year—so people still get real-world face time.
Smaller firms like Basecamp keep things even simpler. They work asynchronously, meaning not everyone answers right away. That trust system gives people more control over their time and lowers stress, but it relies on clear rules and good habits.
Wrapping Up: What Works Now
Building a successful remote team isn’t about fancy perks or complicated workflows. It’s about good communication, clear goals, and the right mix of tools and habits. It takes longer to build trust across distances, but results are worth it.
Companies are still tweaking how things work as they go. Some ideas won’t survive the year; others become second nature. The teams that last put people first—giving support, flexibility, and simple ways to connect.
Chances are, remote work is here to stay even as offices open up again. If you’re getting started, focus on what helps your people do their best work wherever they are. Adjust as you learn. Sometimes the simplest change—like one more check-in call each week—can make all the difference.
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